Did you know that you can now donate a portion of your liver and it will completely regenerate? It’s the kind of groundbreaking science that Yale New Haven’s medical school has been working on for years. This client came to our team during Designathon 2018 pursuing an ad campaign to spread the awareness of this procedure. Taking their target audience into consideration, we created a social media campaign based on strong taglines and copy. We also created a hand out for those who are actually suffering from liver disease to help them build up the courage to ask about this touchy subject.