If you've ever heard a chord that enters your ears, ping-pongs around your brain, and leaves your body with your head inadvertently banging, then you'll like the Big Shaboozie. Their new wave psychedelic sludge rock is enough to make the most conservative man let his hair down. The band came to me in search of an identity; they needed something that will let the people know what their music is about even before hearing a note. Using hand done typography and complimentary colors, the logo depicts your brain on Shaboozie. In addition, social media illustrations, designs, shirts, and other merchandise was essential to expand their brand identity.