Business that own several chains need to have consistent branding across all platforms in order to maintain their status as one cohesive company. Every font, color, and pattern must be universal. Slick Lizzy’z is a reptile shop originating in Philadelphia that expanded throughout the Atlantic Northeast that specializes in anything and everything reptiles could need. This 20-page branding manual encapsulates all logos, letterhead packages, typography, signage, uniforms, and colors so that all chains will have a consistent style. All designs, images, and copy are original while the logo plays off a fun natural style reminiscent of our favorite scaly friends.